The Three Core Videos Every Business Needs to Succeed
Why Video is Essential for Business Success
Video content is no longer optional—it’s essential. Studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. That’s why businesses investing in corporate video production see higher engagement, better brand recall, and increased conversions.
At Reynolds.ink, we create high-quality video content for businesses in Wollongong, Sydney, and beyond, helping them cut through the noise. Whether you're in industrial services, professional services, or the trades, these three videos will help you connect with your audience and grow your business.
The Brand Story Video
What it is: Think of it as the "About Us" page, but far more compelling and memorable. A brand story video shares your business’s journey, values, and mission—putting a face (and personality) to your brand.
Why it matters: People don’t just buy products; they buy into stories, values, and trust. A great Brand Story video builds authentic relationships and makes your business stand out. Imagine a Sydney-based corporate videography project that highlights a founder’s passion, a team’s culture, and a brand’s impact—it’s the kind of thing that makes people remember you.
How to get it right:
Be real – People connect with authenticity, not scripts.
Go for a documentary-style approach – Capture your story naturally.
Put faces to the brand – Customers want to see the people behind the business.
2. The Explainer or Product Video
What it is: A clear, concise video that showcases what you offer and how it works. This is where you simplify the complex and make it easy for your audience to see your value.
Why it matters: Ever struggle to explain what makes your product or service unique? A well-crafted video production service can turn that confusion into conversions. Whether you're in Wollongong or Sydney, an Explainer Video helps you cut through the clutter and show customers exactly why they need what you offer. This is especially valuable for industrial service providers, professional firms, and trades businesses, where complex processes or services can be hard to convey in just words.
How to get it right:
Keep it clear and to the point – No fluff, just value.
Use strong visuals – Show, don’t just tell.
Focus on solving a problem – Make it about what your customers need.
3. The Testimonial or Case Study Video
What it is: Imagine a glowing review from a happy customer, but in high-definition video form. These videos highlight your real customers sharing real success stories, proving that your business delivers results.
Why it matters: Social proof is powerful. If you say your business is great, people might shrug. But if your customers say it? That’s gold. A testimonial video is a shortcut to credibility and social proof. If you’re in industrial services, professional services, or the trades, having real clients vouch for your expertise can be a game-changer. Our Sydney video production service for small businesses can help showcase these authentic, relatable stories.
How to get it right:
Keep it natural – Let customers tell their stories in their own words.
Focus on real results – Numbers, benefits, and impact go a long way.
Make it look pro – High-quality production makes a difference.
Why These Videos Matter
These three videos—Brand Story, Explainer, and Testimonial—are the essential building blocks of a winning video marketing strategy. They build trust, simplify your message, and show why your business is the clear choice. Whether you’re looking to stand out in competitive markets like Sydney and Wollongong.
At Reynolds.ink, we make corporate video production in Sydney and Wollongong easy and stress-free. Whether you need a brand video, a product explainer, or a customer testimonial, we create content that connects with your audience and drives results.
Ready to create videos that make an impact? Let’s chat—because your business’s story deserves to be told beautifully.
Contact us today and let’s bring your story to life.
